Don Bean Games DON BEAN GAMES
Don Bean Games · Est. 2024

FIRST DOWN. Call the play. Outsmart your opponent.

Fourth down. Two seconds on the clock.
The whole game on one play.

A tactical football board game where the dice decide the yards and the coach decides the down. Two coaches, hidden plays, real reads. Plus FIRST DOWN SNAP, the fast card-game companion.

FIRST DOWN tactical football board game set up on a table with cards, tokens, dice and player figures
// Watch the Kickstarter video
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// Two games · One field
FIRST DOWN board game box cover
The Board Game

FIRST
DOWN

A tactical football board game. Call the play. Read your opponent. Win the drive.

2–6 PLAYERS 60–120 MIN AGE 14+
Explore FIRST DOWN →
FIRST DOWN SNAP card game with cards, dice and drive block
The Card Game

FIRST DOWN
SNAP

Football in your pocket. 22 cards. Minutes, not hours. Game night, tailgate, or during the big game.

2–4 PLAYERS 20–40 MIN AGE 14+
Explore SNAP →

FIRST DOWN is the full strategic experience — 4 quarters, deep tactics, a real football game on your table.
FIRST DOWN SNAP is the quick version — same DNA, 22 cards, played in minutes. Get it free as an Early Backer.

// Three editions

Choose your edition

PLAYER
€49
The complete game, ready to play.
COACH
€89
Acrylic tokens, acrylic field goal, plus the FIRST DOWN Coin.
GM
€119
Limited to 800. Everything in Coach, plus your own team colors, a gold sleeve and a numbered ticket.

FIRST DOWN SNAP is free for Early Backers, then a €15 add-on during Kickstarter (€18 after the campaign).

Photos show the Coach and GM editions. Full details on the FIRST DOWN page →

André Beucler, Founder of Don Bean Games
Built by a football fan

Why this game exists

I'm André Beucler, founder of Don Bean Games. For years I looked for a board game that captured the psychology, pressure and tactical rhythm of football. I never found one that felt right, so I built it myself. FIRST DOWN is the result.

// What makes it different

Why FIRST DOWN Plays Different

Most football board games lean on dice and lookup charts. You roll, you check a table, you hope. FIRST DOWN flips that. Here the dice decide the yards, not whether your play worked.

Every play starts with a decision. You pick your card in secret. Your opponent does the same. You reveal at the same time, and the matchup between offense and defense decides what happens before the dice ever touch the table. The roll matters, but your read matters more.

That is what makes FIRST DOWN a true head-to-head game. Start with the ten-minute Quick Start and go deeper when you are ready. No separate charts to look up, every matchup value sits right on the card. Just two coaches, hidden plays, and the pressure of calling the right one at the right moment. Whether you are a lifelong football fan or new to the sport, you can learn it in minutes and spend hours trying to outsmart the coach across the table.

// The rules

Read the Rules

Start with the Quick Start and you are playing in ten minutes. When you want the full system, the complete rulebook is here too. Both are drafts and will be finalised after the campaign.

// LIVE ON KICKSTARTER

Back FIRST DOWN Now

The campaign is live. The first 100 backers per edition get FIRST DOWN SNAP free, at the same price as everyone else.

Early Bird First 100 per Edition
SNAP Free No Extra Cost
Aug 2027 Delivery
Back on Kickstarter

Campaign runs for 28 days.

// FREE GUIDE

New to Football?

Get our free 6-page guide. The field, the positions, the scoring, and why every snap is a chess match.

Get the free guide
// Follow the journey